Da’wah, as we know, is an obligation upon every Muslim man and woman. The Holy Qur’an tells us Da’wah is the most favorite act loved by Allah (swt). It is the practice of His Prophets (Peace be upon them), the chosen servants of Allah who struggled in order to convey Allah’s message to people despite afflictions, and hardships. While doing so, they were humiliated, insulted and abused. But they demonstrated patience and steadfastness. Whenever they faced hostile reaction from their people, they followed Divine Methodology in their Da’wah effort and repelled the evil in the best possible manner. They showed highest moral character.
Da’wah is also the Sunnah (practice) of Prophet Muhammad (Peace be upon him). Allah recognized him as Daa’ee Ila-Allah ("Daa’ee" or "Daa’iah" means the one who calls people to Allah).
"You (true believers in Islamic monotheism and followers of Prophet Muhammad (Peace be upon him) and his sunnah) are the best of peoples ever raised up for mankind; you enjoin Al-Ma’roof (good) and forbid Al-Munkar (evil), and you believe in Allah." (Qur’an 3:110)
"Let there arise out of you a group of people inviting to all that is good (Islam), enjoining Al-Ma’roof (whatever is good) and forbidding Al-Munkar (whatever is evil). And it is they who are successful." (Qur’an 3:104)
Abu-Saeed Al-Khudhri narrated the Prophet (Peace be upon him) saying: "Anyone among you who notices some thing evil should correct it with his own hand, and if he is not able to do so, then he should prohibit it with his tongue, and if he is not able to do so, he should at least consider it as bad in his heart, and that is weakest of faith, i.e. the lowest degree of faith." (Narrated by Muslim)
Allah (swt) guided His Prophet (Peace be upon him) throughout his Da’wah effort and asked him to apply divine manners when he conveyed Allah’s message to the Makkan people, including his own family members, and others. Allah addressed Prophet Muhammad (Peace be upon him) and said:
"O’Muhammad (Peace be upon him) invite mankind to the way of your lord (Islam) with wisdom, and fair preaching, and argue with them in a way that is better." (Qur’an 16:125).
Good communication skills and presentation style as well as nice way of talking help make Da’wah effort a true success. Allah commanded Musa (Moses) (Peace be upon him) to adopt a soft and mild approach when He sent him along with his brother Haroun (Aaron) to the Fir’aun (Pharaoh).
"Go both of you, to Fir’aun (Pharaoh). Verily he has transgressed. And speak to him mildly, perhaps he may accept admonition or fear Allah." (Qur’an 20:43-44)
Development of necessary skills that make the Daa’iah able to defend evil with good and ability to face hostile reaction with patience also make Da’wah effort successful. This quality leaves a good impression on people and provides instant and positive results by mercy of Allah.
"The good deed and the evil deed can not be equal. Repel the evil with one which is better, then verily he, between whom and you there was enmity (will become) as though he was a close friend." (Qur’an 41:34)
If a Daa’iah tries to follow the divine set of guidelines and applies Qur’anic manners within the Prophetic demonstration, Allah guarantees success for him in all circumstances, and makes his effort result oriented. We should always remember that Allah always helps those who help His cause.